We'll start with the 10th best-selling model and then present the most popular models among European consumers
10 – BMW i4
Units sold: 48,958
Growth compared to 2022: + 92%
In 10th place is a vehicle we know well, the BMW i4. There are three versions here, but in France, for example, there are four variants on the menu, some of which are also sold here, such as the eDrive40 livery. The strength of the BMW i4 lies in its driving pleasure, which is almost identical to that of the gasoline-powered 4 Series.
9 – Volvo XC40
Units sold: 50,976
Growth compared to 2022: + 65%
Here’s another model that’s also sold here and widespread. Note that it has already been renamed EX40 on the Volvo France website, which will also be done here. The advertised range is up to 575 km, based on the European WLTP (Worldwide Harmonised Light Vehicle Test Procedure) cycle, which is some 20% to 25% more generous than the EPA (Environmental Protection Agency) cycle in force here. Here, the exact version of the XC40 offers a range of 472 km.
8 – Dacia Spring
Units sold: 59,186
Growth compared with 2022: + 22%
Dacia is a Romanian brand that has been part of the Renault group since 1999. It offers entry-level vehicles at attractive prices. Such is the case with the small Dacia Spring SUV, which provides a maximum range of 300 km in town and a 65 hp electric motor. It’s hard to imagine such a vehicle here at home, but for 18,900 euros, you can bet it would find buyers here.
7 – Volkswagen ID. 3
Units sold: 63,460
Growth compared with 2022: + 20%
6 – Fiat 500e
Units sold: 64,244
Growth compared with 2022: – 3%
5 – Skoda Enyaq
Units sold: 66,247
Growth compared with 2022: + 34%
Czech-born Skoda, now part of the Volkswagen Group, offers a host of interesting vehicles in its markets, including the Enyaq SUV, the company’s first all-electric model. The Enyaq is based on the Volkswagen ID.4, although the two creations have a clear aesthetic difference. Its starting price is 54,000 euros, which doesn’t make it very affordable, but that doesn’t stop it from being a success either.
4 – MG 4
Units sold: 72,212
Growth compared to 2022: + 874%
With a growth of 874% in 2023, we can guess that the MG4 is brand new and that the first units arrived towards the end of 2022. It’s also a fine example of a Chinese model, even if it appears under the English MG banner, even though this vehicle benefits from the structure of the Chinese firm SAIC. It offers a range of up to 500 km and starts at 24,990 euros in France, making it an interesting solution.
3 – Volkswagen ID. 4
Units sold: 85,088
Growth compared with 2022: + 36%
The sales figures demonstrate that the ID.4 is also a success in Europe. Centrepiece of the company’s electrification strategy, the ID.4 benefits from the same platform as the Skoda Enyaq, a structure that also underpins the Audi Q4 e-tron. Here is one way of making electrification investments pay off.
2 – Tesla Model 3
Units sold: 100,888
Growth compared with 2022: + 11%
Tesla’s first mass-market vehicle continues to be popular worldwide for its advanced technology, range, and performance. Even if Tesla is losing market share, which is to be expected given that virtually all manufacturers now offer electric models, its sales are still strong and growing, as shown by the 2023 figures for Europe.
1 – Tesla Model Y
Units sold: 251,617
Growth compared to 2022: + 84%
The Model Y SUV had an extraordinary year in 2023, with spectacular growth across the globe, including in the European market. In 2023, the Model Y was not only the world’s best-selling electric vehicle, but it was also the best-selling vehicle in all categories, with over 1.2 million units sold. Impressive.